Author: Aaron Dyck - SVP Clover Services Group
Search engines are constantly adjusting and fine-tuning their algorithms to provide their users with better, more comprehensive content. But there is another challenge that represents an even greater obstacle to digital marketers who believe in organic search.
Content is critical to the success of your website, and is a key factor contributing to overall marketing success. If you position yourself as an expert in your field through insightful content, new users and customers will flock to your site.
Inbound marketing has proven to be a powerful lead generation tactic for B2B companies that need more flexible strategies for attracting high quality leads than B2C companies do. Since the interests, capabilities, and concerns of these customer groups are so different, the strategies marketers use to reach out to them must be as well.
As management innovator Peter Drucker famously said: “If you can’t measure it, you can’t manage it.” Measurement is key to long-term continuous improvement in any field.
In a lot of ways, absolutely everything you need to know about the current state of digital marketing can be summed up with the following statistic: more than 615 million devices worldwide now use some type of ad blocking software on a regular basis.
While B2C websites come in many varieties, and may have different purposes, B2B websites generally have one goal in mind, and that is to target businesses and attempt to persuade them to purchase a service or product. To that end, there has been surprisingly few industry benchmarks for web analytics that are applicable to B2B marketing.
The word “bot” has a negative effect on modern American culture. From annoying telephone bots that call in the middle of the night to fraudulently demand money from supposed government agencies to Hollywood films that feature killer robots with lasers, the term bot seems to have nothing good associated with it.
SEO isn't what it used to be.
In a world saturated by advertisements – on outdoor billboards, on television, and on the Internet - standing out from the crowd is a greater challenge than ever before. Marketers have found that the strategies of yesteryear simply don't produce the results they used to.
Better cost management and increased earnings are tried-and-true methods for business expansion, but well-executed mergers and acquisitions are capable of generating far greater top-line growth. As global competition intensifies in almost every market, investors and boards continue to push towards revenue and earnings growth this way.
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