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Author: Aaron Dyck - SVP Clover Services Group

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What’s More Important for a B2B Site: Audience Size or Impact?

Created: February 5th 2019 By: Aaron Dyck - SVP Clover Services Group

While B2C websites come in many varieties, and may have different purposes, B2B websites generally have one goal in mind, and that is to target businesses and attempt to persuade them to purchase a service or product. To that end, there has been surprisingly few industry benchmarks for web analytics that are applicable to B2B marketing.

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Should I Use a Chatbot to Generate Leads for My B2B Site?

Created: January 15th 2019 By: Aaron Dyck - SVP Clover Services Group

The word “bot” has a negative effect on modern American culture. From annoying telephone bots that call in the middle of the night to fraudulently demand money from supposed government agencies to Hollywood films that feature killer robots with lasers, the term bot seems to have nothing good associated with it.

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What Does Content Marketing Mean for Your Business?

Created: July 18th 2017 By: Aaron Dyck - SVP Clover Services Group

In a world saturated by advertisements – on outdoor billboards, on television, and on the Internet - standing out from the crowd is a greater challenge than ever before. Marketers have found that the strategies of yesteryear simply don't produce the results they used to.

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Successfully Expand Your Business Through Mergers and Acquisitions

Created: July 10th 2017 By: Aaron Dyck - SVP Clover Services Group

Better cost management and increased earnings are tried-and-true methods for business expansion, but well-executed mergers and acquisitions are capable of generating far greater top-line growth. As global competition intensifies in almost every market, investors and boards continue to push towards revenue and earnings growth this way.

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