What the Continuing Popularity of Remanufactured Toner Cartridges Means for Your MPS Program

Created: January 3rd 2020 By: Keith McKerley

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CIG-Popularity of Reman Toner-780x280-1Managed print services (MPS) are on the rise among small- and medium-sized businesses (SMBs) and this is great news for dealers and resellers. With the increased interest in MPS — and sustainability — now is the perfect time to expand your product line to include remanufactured toner cartridges.

MPS opportunities are expanding as ease of execution increases due to the application of cutting-edge technologies. Plus, higher quality productions of standard remanufactured toner and printers has risen to meet — and in some cases exceed — OEM levels.

In this era of economy recovery when many organizations are seeking to reduce operating costs and control their carbon footprint, it’s easy to understand why the addition of remanufactured products to your line of offerings can present the perfect business solution.

Compelling Reasons to Add Remanufactured Toner Cartridges to Your MPS Offerings

There are good reasons why remanufactured toner cartridges have seen a rise in popularity in recent years. Here are just a few:

1. The Current Corporate Emphasis on Sustainability

Sustainability and environmental and corporate responsibility are taking a front seat on the to-do lists of today’s savvy businesses. Increased scrutiny by regulators, investors, and consumers and forcing companies to reevaluate their carbon footprints and readjust the way they conduct business.

Some remanufactured cartridges, like those from Clover, can assist businesses in achieving their sustainability goals. With a recycled content of 89.6% for toner and 96.89% for inkjet, these cartridges provide:

  • 79% less materials consumed
  • 51% smaller total environmental impact
  • A 48% smaller energy demand
  • 44% less natural resources consumed

And, through independent testing by a third-party laboratory, continuous yield numbers outpace HP’s stated yields across all cartridge types, print densities were comparable to national brands, and there were ZERO out-of-box failures.

2. The Expansion of the Managed Print Services Market

With the managed print services market expected to reach revenue heights of $59.7 billion by 2025, it’s no wonder that more small- and medium-sized businesses are looking toward putting an MPS program in place.

And yet, recent studies show that more than 64% of small businesses can’t monitor print usage or costs, suggesting that these businesses are not taking advantage of MPS — a trend that signals opportunity for MPS providers.

3. Remanufactured Toner Cartridges are Increasing in Quality

We mentioned the high quality of our cartridges earlier. An increase of quality like this is always precipitated by market growth, increased demand, and cutting-edge technology.

In this case, companies concerned about bottom-line management have created an enormous demand for an affordable alternative to expensive OEM cartridges.

For today’s end user, a combination of new levels of product technology and heightened quality control methods has exponentially increased the quality of output remanufactured cartridges can deliver.

4. Skyrocketing Use of Color Inks and Toners

Color continues to exert appeal in the arena of business documents, presentations, and sales materials.

To accommodate the growing trend toward color placement, higher quality remanufactured color toner alternatives provide a lower-cost-per-page to ensure color documents can remain a cost-effective marketing tool for SMBs.

By using MPS programs, business can lower the cost-per-page by up to 50% due to the longer page yields currently available. Because of this, the use of remanufactured color toner is gaining the same acceptance that black and white (monotone toner) has at both the reseller and customer levels.

5. Changes in Manufacturer Distribution Policy

Many big names in office printing are putting more stringent rules in place for dealers choosing to resell OEM toner products. And, this kind of “channel distribution rightsizing” is a trend that’s likely to continue for the foreseeable future.

This is good news for resellers, who can actively to protect their market share by offering a strong remanufactured alternative.

These remanufactured products will encourage margin growth and the acquisition of new business from competitors who are slow adopters of aftermarket technology.

6. Increasing Profit Margins

As hardware prices continue to deteriorate, remanufactured toner cartridges offer resellers the opportunity to protect their portfolios and recover high margins.

Adding remanufactured cartridges to the offering line allows resellers to provide price breaks to good customers while protecting their own bottom lines with more gross profit compared to OEM consumables.

For resellers currently offering OEM products, now is the right time to bring high-quality remanufactured cartridges aboard your suite of aftermarket products.

Clover Imaging Group — Everything You Need to Sell MPS

Clover Imaging Group is always looking for new ways to help resellers and dealers increase revenue and excel in the managed print services marketplace.

We work diligently to provide a complete suite of programs, products, and services to give our dealers everything they need to succeed in managed print.

For example, sustainability is a current hot-button topic in our market, and your customers will be thrilled about the added value MPS programs that rely on remanufactured equipment and accessories can offer to their efforts.

Case in point — our high-quality remanufactured cartridges are the perfect partner for a managed print program value proposition. Our cartridges provide your clients a mix of increased cost savings, excellent performance, and sustainability. In fact, our remanufactured cartridges reduce material usage by 79%, resulting in half the environmental impact of standard cartridges. In addition, Clover has a variety of collection, recycling, and reforestation solutions to help resellers increase their environmental responsibility.

To make it even easier to sell an MPS solution to your customers, Clover offers several partner programs that allow our dealers to leverage the power of ecommerce, take advantage of high-value pricing reductions, and offer customers unparalleled cost savings while providing the highest quality products and services.

If you’re ready to discover the many ways Clover Imaging can assist your organization in developing a strong value proposition for your managed print services program, contact a Clover representative and get started today.

Author: Keith McKerley

Keith McKerley is a Senior Vice President of Sales for Clover Imaging Group, the market leader in providing independent resellers with premium replacement imaging supplies, best-in-class managed print services, and innovative recycling programs. McKerley is part of the team managing sales and business development in the Mid-Market segment.

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