Video Production Tips for Inbound Marketing

Created: February 21st 2018 By: Clover Imaging

video_pro_tip_main

Video content marketing is more important than ever.

Not only does video account for the vast majority of all consumer Internet traffic, but it does something that text cannot – it shows, rather than tells.

This simple truth alone is enough to warrant the marketing industry's newfound obsession with video. If you have a product or service you are looking to market, video content will be your most important tool for the foreseeable future.

But you are not the only one. Marketers all over the world are harnessing the power of video to cultivate leads and drive inbound marketing strategies. To make your videos stand out, you will need to learn valuable tricks of the trade – the video production tips that professionals use to make content easier to create and more rewarding to consume.

Strategies for Creating Video for Inbound Marketing

Consider the following useful video pre-production tips for improving your video content.

 

1. Create Unique Content for Individual Channels

video_channels
 

One of the most common mistakes brands make when testing the waters of video content marketing is trying to blast the same content through every channel possible. Just because you hire a high-powered corporate videographer to create a compelling, in-depth product tutorial doesn't mean it's going to gain traction if it isn't used in the right way.

Longer content often works well on YouTube, but generally doesn't reach far on Facebook or Twitter. 30-second ads like the ones you commonly see on TV may generate leads on a platform like Twitter, but may not perform as well on LinkedIn. Each social media channel has its own rules concerning content length and messaging – your content should speak to consumer needs within those guidelines.

2. Tell Stories

tell_stories
 

The one thing you can always rely on video content for is its storytelling capability. No matter what industry you work in, there are countless ways you can incorporate compelling narratives into your video marketing strategy.

One of the easiest approaches is telling customer stories. This is simple because your customers all share one thing in common – you. The part your product or service played in satisfying one customer will resonate with another who has a similar problem and is looking to solve it. But you can go further – tell stories about your company, your employees, or your executive leadership.

 

3. Instruct, Explain, and Review

video_tut
 

Videos are a perfect medium for tutorials, guides, and reviews. Generally, people who view video content are already aware of the brands they are interested in. By the time a potential customer is interested in a video that instructs, explains, or reviews a product or service, they are almost certainly actively considering making a purchase.

By focusing on audiences that are further along the buyer's journey, almost at the point of making a decision, you pour resources into more valuable outlets for consumer interaction. Instructions, product comparisons, and reviews help customers make the right decisions concerning their purchases, and they pay closer attention to this type of content than to generic awareness-oriented videos.

 

4. Invest Wisely in Production Equipment

video_equipment
 

With video content surging in popularity, high production standards will help you stand out. Most newcomers to video marketing are hesitant to invest because they think quality video production equipment is prohibitively expensive. If you're looking at a $50,000 RED Weapon, then you're right – but in fact, the camera is the last investment you need to make for creating quality video content.

Your smartphone camera may very well be enough to get the job done. What you need to invest in are lights, image stabilizers, and microphones. If you can get your makeshift film set well-lit, obtain a stable image, and accurately capture high-fidelity sound, you are well on your way to creating world-class video content on a budget measured in mere hundreds of dollars.

 

High-Impact, Low-Cost Tips for Creating Good Video Content

The most useful video production tips center around ways to maximize the impact of video content marketing without incurring huge costs. There are lots of ways to optimize video to promote your brand without having to support large financial outlays:

  • Live-broadcasting from in-person events your brand manager or CEO is attending.
  • Asking customers to let you film short testimonials and compile them into videos.
  • Creating short thank-you videos for certain customers.
  • Transforming already-existing company keynote presentations into video format.
  • Filming live Q&A sessions with executive leadership and real customers.

Another way to generate high-impact, low-cost videos is by leveraging user-generated content. If you can get your customers to film themselves using your products or delivering testimonials, you can potentially cast a much wider net, while skipping over much of the actual manual production work. This is a useful tactic for brands with highly dedicated "superuser" followings.

 

Author: Clover Imaging

Comments

Loading

Leave a Comment

Your Name is required field.
Comment is required field.
Close

Sign Up For More Information

- SIGN UP TODAY! -
Close

Thanks For Signing Up!

Register now to start saving 40% over OEM pricing

2022 Aspire Sustainability Comparative LCA, commissioned by Clover Imaging Group.

Supplies Ordered
Close
We have received your pallet pickup request.
Close
Information
Close
Information
Close
Information
Close
 
Close

 
Close

INFORMATION
Close

Are you sure you want to logout?

INFORMATION
Close

Press OK to switch region to Clover Imaging Group

Multiple choices
Close

This item is available for outright sale or exchange purchase.
Please choose below.

Retrieve account data
Close
To retrieve your login data, enter your email:
 
Please wait...
Information

Thank you for your interest in Clover! Due to the robust functionality on our website, we can only support the most current web browsers. We recommend upgrading your browser to the latest version of Internet Explorer, Google Chrome or Mozilla Firefox.

Information

Your session will expire in 5 minute(s).


Information

Your session has expired, you are now logged out.


Error retrieving data
Close
Thank you
Close
Video
Close
Video
Close
Video
Close
Video
Close
Video
Close
Web Tutorial
Close
Upload logo
Close

Allowed format: .jpg, .png, .bmp; Max:1024x768px; Min:590x307px.

Shipping Information ()

Close
INFORMATION
Close

Your document is being created. Please wait until the download initiates.


Terms and Conditions
Close
Shipping Address List View all addresses
Close
Click on the address to select it
Add new Ship-To address
Close
* Required Field
Add new Ship-To address
Close
* Required Field
How it works?
Close

Click the green button "Create New User"

Fill out the form fields for your new user. Select which permissions your new user should have and assign a username and password. Click Save. You will receive an e-mail confirming the new user has been set up successfully. Follow this procedure to set up each new user.

After you have created a new user, the new user will receive an automated email with their new user name and password. They will be given instructions on how to change their password if they would like to choose their own. However, as an administrator, you will always have access to delete/edit users, view their profile information (including their password) and change their permissions.

If you need to edit a user, there are links beside each user to edit or delete the user’s profile.

If you delete a user, the user will now appear on the Deleted Users Page and you can Re-Activate at any time if you need to do so.

Clover Video
Close
Information
Close

Alternative Items
Close
Notification
Close
Upload Terms and Conditions
Close

Allowed format: .pdf; Max file size: 5MB.

Upload Customer Logo
Close

Allowed format: .jpg, .jpeg, .png, .bmp; Max file size: 5MB.

Resubmit Historical Usage File
Close

Allowed Formats: .xls, .xlsx; Max file size: 5MB.

Warning 
Close

Please note that this is a bid item that's part of the Silver Bullet program. Make sure that you have been approved to ship Silver Bullet items to this customer prior to placing an order. If this customer has not been approved, the order will be cancelled. Thank you.

Warning 
Close

Please note that at least one of selected items is a bid item that's part of the Silver Bullet program. Make sure that you have been approved to ship Silver Bullet items to this customer prior to placing an order. If this customer has not been approved, the order will be cancelled. Thank you.

Warning
Close
Warning
Email
Close
To download this certificate, please provide your email address. You will receive the requested file within 10 minutes.
 
Collection and use of email address governed by our Privacy Policy
PROMOTION DETAILS
Close
First Warning
Warning: One of your past shipments contained less than the minimum required number of items. If this happens again, your account will be suspended. Please ensure that future shipments meet the minimum requirements per recycling program terms and conditions.
Loader