The Dynamic Duo — How Ecommerce and an SEO Strategy Can Galvanize Your Marketing

Created: July 10th 2020 By: Clover Imaging

Subscribe to Clover Blog

Clover-eCommerce-Blog

The market for ecommerce is steadily growing, particularly now that many consumers are choosing online shopping over physical stores in response to the changes brought about by COVID-19.

As more businesses pivot to take advantage of this trend in consumer buying, it’s important to gain an early leading edge in the market.

To do this, your organization should place a strong focus on two things: Creating a website that people can find easily and creating content that positions you as an authority, improves the customer experience, and guides your audience smoothly through your sales funnel.

Ecommerce + SEO = RESULTS

With the right website and a targeted search engine optimization (SEO) strategy, your prospects will come to you, eliminating the need for cold calls and other sales outreach strategies that can take up valuable time and often provide low return-on-(time)-investment.

The benefits of a strong and deliberate approach to SEO can take your ecommerce site to the next level, providing increased leads, better customer satisfaction, and increased revenue, along with:

  1. Brand Awareness

Spreading the word about your brand is easy when you provide customers with content that satisfies their hunger for credible, authoritative information and keeps search engine crawlers interested.

Using longtail keywords (keyword phrases using three or four very specific words) takes care of those search engines and helps your customers find you easily.

For best results, use keyword phrases that are navigational, informational, transactional, or commercial.

  1. Marketing Funnel Magic

SEO plays an important part in driving low-cost, top of funnel traffic at the first stage of the funnel — awareness. As consumers move through the rest of the funnel from awareness to interest, action, and intent, their keywords will also move from informational phrases to transactional ones.

Ensuring you are focusing on the correct intent at ideal points on your ecommerce site helps move shoppers to the next phases to increase conversion rates.

  1. Expanded Remarketing

SEO helps you set your ecommerce site up right for continued remarketing of leads that find you through organic or paid search. You can place cookies on your site for remarketing campaigns to display ads to customers once they leave your site.

This is particularly advantageous for top of the funnel visitors, as you can passively remind them of your brand as they move to other locations on the web.

  1. Improved UX

Good content (and great SEO) offers an outstanding user experience, providing useful content, an easily navigable site, an appealing design, and easily searchable and authoritative information that is accessible to all persons, regardless of ability.

  1. Lower Paid Search Costs

Optimizing content and using phrases that drive value for both paid and organic searches can benefit Google Ad campaigns by providing a better Google Quality Score.

A Quality Score, which measures ad relevance in relation to landing pages, calculates per-click costs for your campaigns. A better Quality Score translates into lower click costs and better organic search performance.

Ultimately, creating traffic using only organic search powered by SEO techniques is the perfect solution as it removes the cost of paid search altogether.

  1. Lasting Value and Loyalty

SEO’s value doesn’t end once a campaign is over.

By focusing on continued optimization using design, content, and innovative technology, you can elevate your organization’s performance using organic search for months and even years to come.

The credibility you build through valuable content increases user experience, boosts loyalty, and positions your brand as a trustworthy industry authority.

Generate Ecommerce Leads and Revenue Using the Power of SEO

SEO is a simple, yet powerful tool for companies looking to establish a strong web presence and a profitable ecommerce business.

Combining targeted SEO techniques with an easily navigable site that offers value to your customers can position your brand as an industry authority, offering a competitive edge in today’s saturated marketplace.

Need help finding the right SEO strategies for your ecommerce site? Get industry-specific guidance from the experts at Clover Imaging Group today and put SEO to work for your company.

Author: Clover Imaging

Subscribe to Clover Blog

Information
Close
Information
Close
Information
Close
 
Close

 
Close

INFORMATION
Close

Are you sure you want to logout?

INFORMATION
Close

Press OK to switch region to Clover Imaging Group

Multiple choices
Close

This item is available for outright sale or exchange purchase.
Please choose below.

Retrieve account data
Close
To retrieve your login data, enter your email:
 
Please wait...
Loader
Information

Thank you for your interest in Clover! Due to the robust functionality on our website, we can only support the most current web browsers. We recommend upgrading your browser to the latest version of Internet Explorer, Google Chrome or Mozilla Firefox.

Information

Your session will expire in 5 minute(s).


Information

Your session has expired. You will now be redirected back to the home page.


Error retrieving data
Close
Thank you
Close
Video
Close
Video
Close
Video
Close
Video
Close
Web Tutorial
Close
Upload logo
Close

Allowed format: .jpg, .png, .bmp; Max:1024x768px; Min:590x307px.

Shipping Information ()

Close
INFORMATION
Close

Your document is being created. Please wait until the download initiates.


Terms and Conditions
Close
Shipping Address List View all addresses
Close
Click on the address to select it
Add new Ship-To address
Close
* Required Field
How it works?
Close

Click the green button "Create New User"

Fill out the form fields for your new user. Select which permissions your new user should have and assign a username and password. Click Save. You will receive an e-mail confirming the new user has been set up successfully. Follow this procedure to set up each new user.

After you have created a new user, the new user will receive an automated email with their new user name and password. They will be given instructions on how to change their password if they would like to choose their own. However, as an administrator, you will always have access to delete/edit users, view their profile information (including their password) and change their permissions.

If you need to edit a user, there are links beside each user to edit or delete the user’s profile.

If you delete a user, the user will now appear on the Deleted Users Page and you can Re-Activate at any time if you need to do so.

Clover Video
Close
Information
Close

Upload Terms and Conditions
Close

Allowed format: .pdf; Max file size: 5MB.

Upload Customer Logo
Close

Allowed format: .jpg, .jpeg, .png, .bmp; Max file size: 5MB.

Resubmit Historical Usage File
Close

Allowed Formats: .xls, .xlsx; Max file size: 5MB.

Warning 
Close

Please note that this is a bid item that's part of the Silver Bullet program. Make sure that you have been approved to ship Silver Bullet items to this customer prior to placing an order. If this customer has not been approved, the order will be cancelled. Thank you.

Warning 
Close

Please note that at least one of selected items is a bid item that's part of the Silver Bullet program. Make sure that you have been approved to ship Silver Bullet items to this customer prior to placing an order. If this customer has not been approved, the order will be cancelled. Thank you.

Warning
Close