Press Releases

CIG Announces Launch of Custom Content Marketing Solutions for Imaging Dealers
Jul 25th 2017

Chicago, Ill. – July 25, 2017 – Clover Imaging Group (CIG) is excited to announce the release of its latest solution for imaging dealers. Amplify, content marketing unique to you, gives dealers the opportunity to attract customers online and cut through the clutter of search engine information with expert, targeted content such as blogs, authority papers, case studies, social media, and more. In fact, “96% of B2B buyers want content with more input from industry thought leaders,” according to the Demand Gen Report 2016. Dealers need to provide expert and thought leader content to their customers during all phases of the buying process in order to attract and retain customers.


“Content marketing allows dealers to provide and distribute educational materials such as videos, case studies, and authority papers via their website to attract new customers online through inbound marketing,” said Aaron Dyck, Vice President of CIG Solutions. “Inbound marketing is the latest and greatest lead generation strategy of the moment. If you are not taking advantage of inbound and content marketing, then you are behind the competition and at risk of losing out on solid business opportunities.”


As the marketing landscape continues to change, CIG is committed to staying on top of all the latest trends, research, and industry news to provide its customers with the most effective and relevant solutions available. CIG is now offering dealers this comprehensive content marketing program, Amplify, to target customers online with strategic campaigns, which can be aimed at vertical markets such as health care, finance, educational entities, etc.


“At Clover Imaging Group, we are passionate about providing our dealers the best solutions to grow their business and sustain that growth momentum,” said Matt McGuire, Director of CIG Solutions. “Amplify is just the ticket that our dealers need to diversify their lead generation strategies online and propel their dealerships into a profitable future.”


Amplify is part of CIG’s Marketing Platform 2.0, a comprehensive portfolio of marketing tools that CIG offers imaging dealers to make it easy to effectively communicate and engage with customers and drive profitability. Amplify packages are fully customizable to each customer’s needs. For more information, current customers can contact their CIG account manager or visit: http://www.cloverimaging.com/amplify


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About Clover Imaging Group Clover Imaging Group offers a complete imaging and solutions platform for independent dealers, OEMs, and retailers. From remanufactured printer cartridges and computer/server parts to managed print services tools and marketing support, a comprehensive suite of products and services is available, all utilizing intelligent technology, proprietary engineering, and sustainable innovation. From its early beginnings as an ink and toner remanufacturer, CIG has grown into a global powerhouse that manufactures more than three million cartridges a month and offers world-class products, branding, distribution, and support that provides the perfect portfolio to fit each customer’s needs — let’s go even further, together. For more information, please visit: cloverimaging.com


Contact:
Luke Goldberg, Global EVP Sales and Marketing Luke.Goldberg@cloverimaging.com

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