CHICAGO, IL – Customer-focused office technology and solutions provider, Doing Better Business (DBB), has recently teamed up with Clover Imaging Group to innovate its B2B marketing campaigns. To spotlight the unique advantages of its scalable print, IT, and productivity solutions, Clover’s Amplify marketing services team developed a new website for DBB that fully reflects the depth of services they offer.
The new site was optimized for geographic SEO to reflect DBB’s concentrated business in the mid-Atlantic region, then fine-tuned to increase customer engagement and generate more leads. Additionally, Clover implemented Hubspot’s marketing software to create an automated sales funnel.
The newly designed DBB website offers features including full mobile responsiveness and integration with its CRM software. Debra Dellaposta, CEO of DBB, says, “Working with the Clover team has allowed Doing Better Business to fine-tune our customer acquisition platform to meet specific customer needs. Providing value well past the initial sale is our hallmark, and Clover’s state-of-the-art lead generation and customer acquisition platform is helping us take this objective to the next level.”
Clover helps office technology dealers like DBB capitalize on their marketing potential by providing guidance and innovation in the areas of website development, SEO, content marketing, and lead generation solutions. Entrusting these solutions to Clover makes it easy for providers like DBB to remain focused on its core business knowing that it has a solid inbound marketing strategy in place.
“As one of the top independent office technology organizations in the U.S., DBB offers businesses in the mid-Atlantic region unparalleled value and service. On behalf of the Clover team, we’re excited to help DBB bring its outstanding level of service to an even broader audience through dynamic, customer-focused messaging,” said Aaron Dyck, Senior Vice President of Marketing, Clover Imaging Group.
Visit Doing Better Business’ website at www.doingbetterbusiness.com
About Clover Imaging Group:
Centered around sustainable innovation, Clover Imaging Group offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. Clover’s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, Clover has evolved into a global enterprise backed by world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable Clover to provide a level of partnership unsurpassed in the aftermarket imaging space. For more information on Clover, please visit: www.cloverimaging.com
About Doing Better Business
Doing Better Business (DBB) is a nationally recognized woman- and family-owned business providing office technology solutions to businesses in Pennsylvania, Maryland, Virginia and West Virginia, since 1973. As customer-focused innovators, DBB is able to offer its customers cutting-edge solutions to office technology issues — from hardware like printers and copiers to a host of IT and productivity solutions. Its commitment to quality and service means that DBB is proud to be ranked as one of the Top 100 independent office technology organizations in the U.S.