Harness the Power of CIG’s Marketing Platform 2.0

As the marketing landscape continues to change, CIG is committed to staying on top of all the latest trends, research, and industry news to provide you with the most effective and relevant solutions available.

Marketing Platform 2.0 is the comprehensive portfolio of marketing tools we offer our dealers to make it easy to effectively communicate and engage with customers and drive profitability. From customized literature and e-blasts, to sales training and customized impact videos, we’ll help you select which of our powerful marketing vehicles will best help you to grow your business.

Customized Impact Videos

CIG offers its dealers their own custom branded videos focused on either imaging supplies or managed print solutions (MPS).

CIG is able to deploy these custom branded videos to dealers’ very own websites, providing high impact promotional and educational materials to their customers.

Empower

A cutting-edge and robust marketing platform unlike any other in the industry

Through our intuitive, easy-to-use web-based portal, Empower enables you to create and execute comprehensive marketing campaigns quickly and with minimal time and effort.

Connect with your customers across multiple marketing vehicles including web, e-mail, social media, video and print.

Amplify

Ignite Your Sales and Marketing Engine in Entirely New Ways

Do you want to increase your brand awareness, engage new customers and increase sales? Of course you do! With CIG’s innovative Amplify marketing program, CIG will help you acquire more prospects while helping you convert existing customers. Working with your team, we will help you answer the key questions your customers are asking, develop educational content that your customers and search engines will love, and help you promote and distribute it so prospects can find it. Essentially, we will serve as an extension of your marketing department with expertise in almost every vertical market!

Learn More

e-Commerce Solutions

We are integrated with multiple e-commerce platforms to support your online sales efforts. Contact your CIG account representative for more details.

Sales Training

CIG offers sales training programs designed to not only educate our dealers on the products we offer, but to help engage with their customers and prospects. All of our programs combine rigorous sales assessment, customization, powerful delivery, and ongoing reinforcement to make sure the learning sticks and has the greatest impact.

Marketing Platform 2.0 Also Includes:

  • Tradeshow support
  • Customized Brainshark end-user presentations
  • Sponsored factory tours
  • Library of education webinars

Programs

Clover Imaging Group has developed powerful and innovative programs to help dealers succeed and lock out the competition.

Private Label Solutions

Your Product, Your Vision…

Clover Imaging Group has a history of offering innovative solutions to help organizations differentiate themselves in the marketplace. With our private label solution, we can help you create a private brand offering that is consistent with your marketing image. With this value-add program, you will be aligning your company with an environmentally friendly, high quality product line that offers significant cost savings over national brands.

With Clover Imaging Group’s private label program, you have the opportunity to market and promote your products based on your unique go-to-market strategy, differentiate yourself in the market, and drive revenue and profitability.

Contact us to learn how you can qualify for the Private Label program.

Contact Us

World-Class Category Management & Merchandising

Clover Imaging Group’s category management experience and resources provide you with the information you need to make the best decisions for your business. From category and product lifecycle management, to forecasting and industry intelligence, you can leverage our resources to help you better manage the category and maximize your growth.

Our merchandising experts will provide you with the tools to properly market your products and maximize your penetration and market share. Through catalog and web support, and pricing and product information, we will work seamlessly with your team to drive awareness and sell-through.

We’ll help you:

  • Be first-to-market with top sellers and niche products and drive incremental business opportunities
  • Category and product lifecycle management to ensure correct product offering and maximize revenue and profit opportunities.
  • Consult on penetration and vertical market opportunities to build a complete offering and solution
  • Catalog and website reviews to ensure product is properly advertised and driving awareness
  • Product content management to communicate all product content including images, specs, and marketing copy - maximizing marketing and merchandising opportunities
  • Forecasting for new product launches and availability based on sales trending
  • Expert insight into industry trends and pricing to assist in leveraging market opportunities and driving market share

Most Extensive Retail Experience in the Industry

Leverage Clover Imaging Group’s retail expertise. We can help you develop a program that maximizes traffic, and creates repeat trips to drive market share. Our customized programs are designed to increase incremental revenue and profitability in a category that drives over 30% of all office products expenses.

CIG has the category management and merchandising expertise to ensure you carry the right products with the right message. We will help you to create the best in-store shopping experience for your customers while driving the desired sales and profit results.

  • Dedicated "retail" category management teams
  • Industry-wide visibility provides better life-cycle management
  • Informative point of purchase materials create an easier shopping experience
  • Efficient space management drives value and margin
  • World-class packaging elevates brand equity and consumer value
  • Environmentally friendly packaging designs
  • Value, product quality, and a simple "out-of-box experience" creates repeat purchases
  • Educational collateral for store associates to better support customer inquiries
  • Customized trade-in and trade-up programs for small electronics offer more to the communities served
  • Customized cartridge recycling programs designed to extend the reseller-customer relationship
  • Promotional planning based on seasonal opportunities

 

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