At some point, your customers are going to need help. It might just be a simple question about using one of your products.
Inbound marketing has proven to be a powerful lead generation tactic for B2B companies that need more flexible strategies for attracting high quality leads than B2C companies do. Since the interests, capabilities, and concerns of these customer groups are so different, the strategies marketers use to reach out to them must be as well.
Customer service deserves its place as a front line priority. Across industries, it is a vital factor contributing to the way customers interact with your products and services.
As management innovator Peter Drucker famously said: “If you can’t measure it, you can’t manage it.” Measurement is key to long-term continuous improvement in any field.
OEM Conversions Drive Dealer Profit, Deliver Savings to the Consumer, and Strengthen your Relationship with your Customers.
The US imaging supply market is a $20 billion industry.1 Experts in the GSA suggest that the Federal Government buys approximately $750 million of Printer, Inkjet and Multi-Function Device imaging supplies through all their acquisition solutions.
Training your field technicians may seem easy enough, but it’s important to remember how much you have riding on its successful completion.
If you want the process to go smoothly and have its intended result, think about how you can improve your current approach.
In a lot of ways, absolutely everything you need to know about the current state of digital marketing can be summed up with the following statistic: more than 615 million devices worldwide now use some type of ad blocking software on a regular basis.
While B2C websites come in many varieties, and may have different purposes, B2B websites generally have one goal in mind, and that is to target businesses and attempt to persuade them to purchase a service or product. To that end, there has been surprisingly few industry benchmarks for web analytics that are applicable to B2B marketing.
The help desk is the first line of support for any business. For those businesses that sell technology products, the help desk may be one of the most essential ways to ensure a positive client experience with each phone call and connection.
Clover is working in harmony with GSA to support their programs. We applaud the GSA Executive Team for their vision, and their aspiration to create a “trusted marketplace” for Legacy 75 and Enhanced 75/OS4. Our program has evolved from a successful 2018 pilot model. We have streamlined our policies, and enhanced our support resources.
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