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GSA Launches New Survey Tool for FSSI OS3

Created: May 9th 2019 By: Steve Noyes

We salute and applaud the GSA Executive Team in Region 2 for their hard work developing and deploying the new Pilot Survey Tool for FSSI OS3.

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Common Website Mistakes (and How to Fix Them!)

Created: May 2nd 2019 By: Matt McGuire

Copier dealers occupy a special place when it comes to digital marketing. Imaging equipment is notoriously complex, yet users demand simplicity. The same is true of marketing materials for print equipment and services.

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Image SEO: Use Images to Help Ranking in Search Engines

Created: April 30th 2019 By: Aaron Dyck - SVP Clover Services Group

It’s easy to overlook how important images are for search engines and their users. Many content marketers focus exclusively on long-form articles and essays, relying on wit and rhetoric to get the job done, but that’s often not enough.

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How Does Local SEO Work? What You Need to Know

Created: April 25th 2019 By: Matt McGuire

What is Local SEO? Breaking It Down

At its core, the concept of local SEO is about more than just website ranking. It's about increasing the search visibility for businesses within the communities they serve in an up-close-and-personal way.

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Managed Print Services Assessment Tools

Created: April 23rd 2019 By: Aldo Spensieri - SVP Axess Professional Services

Incorporating managed print services into your client's business operations should not be a question of if it’s necessary, but rather of when they should do it. A properly designed and executed MPS program will provide their organization with more benefits than they can imagine, including reducing their printing costs by up to 30% and giving more time back to their business. This means that they will be able to streamline their operations and have much of their staff take on more business-related activities to enhance productivity.

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Which Ranking Factor Will Matter Most to SEM Campaigns? (And How Can It Help Generate Leads?)

Created: April 18th 2019 By: Aaron Dyck - SVP Clover Services Group

Search engines are constantly adjusting and fine-tuning their algorithms to provide their users with better, more comprehensive content. But there is another challenge that represents an even greater obstacle to digital marketers who believe in organic search.

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How to Sell Managed Print Services

Created: April 16th 2019 By: Aldo Spensieri - SVP Axess Professional Services

According to one recent study, only about 20% of smaller businesses use managed print services in the modern era. Of those that don't, approximately 35% say that they will either "definitely" or "probably" consider moving in that direction at some point in the next year.

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Leverage Popular GSA Web Sites to Design Data Driven Strategy

Created: April 10th 2019 By: Steve Noyes

For some dealers that are either curious, new, or have applications pending for 75, much detail is in the public domain and visible through GSA web sites. This blog identifies popular resources to monitor how the Federal Government buys Office Supplies, and the strategic sub set of Imaging Supplies, through FSSI OS3, MAS Legacy 75, 75/OS4, etc.

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What Are the Benefits of Customer Service Training?

Created: April 4th 2019 By: Chris Sinibaldi - SVP TechLink Services

No matter what industry your company operates in, customer service is more than a supplementary activity. It is vital to the role your company plays in your customers’ lives.

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What Are the Essential Elements of Optimized Content?

Created: April 2nd 2019 By: Aaron Dyck - SVP Clover Services Group

Content is critical to the success of your website, and is a key factor contributing to overall marketing success. If you position yourself as an expert in your field through insightful content, new users and customers will flock to your site.

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