Competition is fiercer than ever in today’s hyper-connected online marketplace. Not only do you have local competitors to worry about, but there are also major national and global organizations actively drawing customers away from the products and services you offer.
Before you can really understand exactly what HubSpot is and why it matters, you first need to understand the problem it was built to solve. For years, marketing in general was a very impersonal affair - old school sales tactics started with the goal of "reaching the highest volume of customers in a single move" and worked their way backwards from there.
We salute and applaud the GSA Executive Team in Region 2 for their hard work developing and deploying the new Pilot Survey Tool for FSSI OS3.
Copier dealers occupy a special place when it comes to digital marketing. Imaging equipment is notoriously complex, yet users demand simplicity. The same is true of marketing materials for print equipment and services.
It’s easy to overlook how important images are for search engines and their users. Many content marketers focus exclusively on long-form articles and essays, relying on wit and rhetoric to get the job done, but that’s often not enough.
What is Local SEO? Breaking It Down
At its core, the concept of local SEO is about more than just website ranking. It's about increasing the search visibility for businesses within the communities they serve in an up-close-and-personal way.
Incorporating managed print services into your client's business operations should not be a question of if it’s necessary, but rather of when they should do it. A properly designed and executed MPS program will provide their organization with more benefits than they can imagine, including reducing their printing costs by up to 30% and giving more time back to their business. This means that they will be able to streamline their operations and have much of their staff take on more business-related activities to enhance productivity.
Search engines are constantly adjusting and fine-tuning their algorithms to provide their users with better, more comprehensive content. But there is another challenge that represents an even greater obstacle to digital marketers who believe in organic search.
According to one recent study, only about 20% of smaller businesses use managed print services in the modern era. Of those that don't, approximately 35% say that they will either "definitely" or "probably" consider moving in that direction at some point in the next year.
For some dealers that are either curious, new, or have applications pending for 75, much detail is in the public domain and visible through GSA web sites. This blog identifies popular resources to monitor how the Federal Government buys Office Supplies, and the strategic sub set of Imaging Supplies, through FSSI OS3, MAS Legacy 75, 75/OS4, etc.
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