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What Are the Benefits of Having Customer Service Training?

Created: March 21st 2019 By: Chris Sinibaldi - SVP TechLink Services

Customer service deserves its place as a front line priority. Across industries, it is a vital factor contributing to the way customers interact with your products and services.

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How Can I Measure the Success of My Inbound Marketing Campaigns?

Created: March 19th 2019 By: Aaron Dyck - SVP Clover Services Group

As management innovator Peter Drucker famously said: “If you can’t measure it, you can’t manage it.” Measurement is key to long-term continuous improvement in any field.

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Clover’s Federal Program Drives Dealer Profit

Created: March 13th 2019 By: Steve Noyes

OEM Conversions Drive Dealer Profit, Deliver Savings to the Consumer, and Strengthen your Relationship with your Customers.

The US imaging supply market is a $20 billion industry.1 Experts in the GSA suggest that the Federal Government buys approximately $750 million of Printer, Inkjet and Multi-Function Device imaging supplies through all their acquisition solutions.

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5 Smart Tips for Training Your Field Technicians

Created: March 7th 2019 By: Chris Sinibaldi - SVP TechLink Services

 

Training your field technicians may seem easy enough, but it’s important to remember how much you have riding on its successful completion.

If you want the process to go smoothly and have its intended result, think about how you can improve your current approach.

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What Is Inbound Marketing?

Created: March 5th 2019 By: Aaron Dyck - SVP Clover Services Group

In a lot of ways, absolutely everything you need to know about the current state of digital marketing can be summed up with the following statistic:  more than 615 million devices worldwide now use some type of ad blocking software on a regular basis.

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What’s More Important for a B2B Site: Audience Size or Impact?

Created: February 5th 2019 By: Aaron Dyck - SVP Clover Services Group

While B2C websites come in many varieties, and may have different purposes, B2B websites generally have one goal in mind, and that is to target businesses and attempt to persuade them to purchase a service or product. To that end, there has been surprisingly few industry benchmarks for web analytics that are applicable to B2B marketing.

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How Does TechLink Custom Help Desk Become a Member of Your Team?

Created: January 29th 2019 By: Chris Sinibaldi - SVP TechLink Services

The help desk is the first line of support for any business. For those businesses that sell technology products, the help desk may be one of the most essential ways to ensure a positive client experience with each phone call and connection.

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Clover Authorized Federal Dealer Program

Created: January 24th 2019 By: Steve Noyes

Clover is working in harmony with GSA to support their programs. We applaud the GSA Executive Team for their vision, and their aspiration to create a “trusted marketplace” for Legacy 75 and Enhanced 75/OS4. Our program has evolved from a successful 2018 pilot model. We have streamlined our policies, and enhanced our support resources.

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Outsource vs. Insource – Which Makes the Most Sense for Technical Support?

Created: January 17th 2019 By: Chris Sinibaldi - SVP TechLink Services

Businesses that sell and install technology products are bound to be the first point of contact for customers when questions or challenges arise. On one hand, this is a good problem to have because it means that the business has earned the trust and respect of customers in order to be a first point of contact.

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Should I Use a Chatbot to Generate Leads for My B2B Site?

Created: January 15th 2019 By: Aaron Dyck - SVP Clover Services Group

The word “bot” has a negative effect on modern American culture. From annoying telephone bots that call in the middle of the night to fraudulently demand money from supposed government agencies to Hollywood films that feature killer robots with lasers, the term bot seems to have nothing good associated with it.

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