Over 409 million people read more than 23.7 billion pages every month

Marketing your office products and services with a keyword-optimized website isn’t enough to catch the attention of prospective new clients. The biggest earners in the imaging industry gain a constant stream of new leads by regularly offering useful information to potential clients in the form of blog articles.

Blogging is the key to passively filtering leads and identifying your specific niche in the imaging industry. It lets you identify what you do and show how well you do it. One good lead, filtered through your sales funnel by interacting with your website’s blog, is worth 10 passersby who aren’t ready to purchase your products or services regardless of how talented your sales reps may be.

Developing a company blog and implementing a powerful inbound marketing strategy using it is not easy, it takes time, money, and expertise to come up with the kind of content that will truly resonate with readers and cultivate great leads. Because of this, many companies try to take shortcuts. Too many websites don’t update their blog on a regular basis or have short posts that don’t offer in-depth value to readers. To develop company blogs aimed at success, Amplify combines the following elements:

  • Consistent, interesting, & well-written blogs
  • Buyer personas
  • Sales funnel content
  • In-depth market and topic research
  • Industry and geo-targeting

Amplify gives you access to the talent and resources you need to make sure your blog consistently delivers the latest facts and most useful insights to readers moving forward. This is the most effective way to develop your company blog into a powerful lead magnet that generates sales and transforms your company into a respected thought leader. Start blogging now and the results will come.

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Have you considered starting a company blog but lack the time and resources to undertake such a large initiative? Let’s Talk!

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